Kentucky QB commit Cutter Boley talks plans for NIL, endorsement deal with Jay-Z’s Paper Planes

Cutter Boley has big plans for his NIL brand.

The four-star quarterback opted to stay home for college, committing to Kentucky in May and reclassifying to the 2024 recruiting class. He brought on Roc Nation, which is founded and owned by Jay-Z, for NIL representation in August.

Boley is building out his portfolio early on, too.

The quarterback signed an NIL deal with the apparel brand Paper Planes, he tells On3. The lifestyle and apparel brand is also run by Jay-Z; Boley’s been brought on as an ambassador promoting the company on his social media channels.

With lifestyle T-shirts, hats, sweatshirts and apparel, he will continue to star in campaigns for Paper Planes throughout his college career. Kentucky is one of 34 states that allow high schoolers to monetize their NIL without losing their eligibility.

“I’m really excited, especially being in my hometown of Lexington, I feel like we can do a lot of things really meaningful things,” he told On3. “I think I can really affect the community through some deals that I do. I can really get out there and do a bunch of things for a lot of different people whether it’s running a youth camp or food drives. I’m about to do something with Sunrise Children’s Services, which is for foster children.