LaVar Arrington Wants to ‘Disrupt’ How Penn State Thinks About NIL

LaVar Arrington has studied the NIL world, both at Penn State and nationally, since it launched in 2021. He also successfully built a media career and personal brand since his NFL playing career ended. Now, the Hall of Fame linebacker wants to introduce a new way for Penn State athletes to brand themselves and increase their Name, Image and Likeness value. For Arrington, “brand” is the keyword.

“I’ve been seeing how people raise money and how they’re doing things to try to help in the NIL space,” Arrington said. “I just feel like I have a better way of assisting, and I’m testing it out to see if I’m right. If I’m right, I’ll be able to help out a lot of our athletes. If I’m not, I gave it a Penn State try.”

Arrington, the legendary Penn State linebacker who was inducted into the College Football Hall of Fame in 2022, wants to change how Penn State athletes approach NIL. Through his media company Disrupt-U-PSU, Arrington is partnering with the Penn State Brand Academy to help Penn State athletes create and distribute short-form pieces of content via social media, on YouTube, in podcast form, etc.