Legends, Blueprint Sports team up to grow NIL capabilities

Legends and Blueprint Sports (BPSE) will soon unveil a strategic partnership designed to arm NIL collectives and Power Five schools with added pro operational capacities, service offerings and NIL industry expertise.

“There are three real hallmarks of Blueprint in this industry,” BPSE CEO Rob Sine told me. “One is the front-end membership technology. [Legends will] be working with us on merchandising opportunities, event-creation opportunities for members to continue to drive that base. The second dimension is the ground game, really making sure that we have the best people in the industry representing the student athletes and the collectives, and, by extension, the universities in the space of helping us promote from an HR standpoint … And then last is really the back-end technology piece and continuing to make sure that we have the best technology to run all the student-athlete engagements, contracting discussions.”