LHSAA to allow athletes to profit off name, image and likeness

The Louisiana High School Athletic Association approved a “positioning statement” permitting athletes to financially profit from their name, image and likeness in an executive committee meeting Thursday.

The LHSAA will partner with Eccker Sports, a company that assists high schools and student-athletes with navigating the NIL landscape. Eccker Sports would provide “educational services and resources” to schools statewide.