Lids and KLUTCH Sports Group Launch a First-of-Its-Kind Basketball NIL Partnership

Today, in a first-of-its-kind collaboration for global sports retailer, Lids, the company has teamed up with KLUTCH Sports Group to partner on a Name, Image and Likeness (NIL) deal with some of the biggest up-and-coming names in basketball. The five student-athletes featured in this partnership are Brea Beal, Dereck Lively II, Chris Livingston, Nick Smith Jr., and JuJu Watkins.