Lone Star Showdown: NIL Reignites Rivals Historic Clash Between Texas and Texas A&M

The return of one of college sports’ most legendary rivalries is set to ignite as Texas A&M and the University of Texas face off in the Lone Star Showdown. Adding fuel to this rekindled fire, Cotton Holdings, Inc. has signed on as the title sponsor for the rivalry, marking a new chapter in this storied competition that has captivated fans for generations.

With both schools reunited in the SEC, the stakes have never been higher. Cotton Holdings, a Houston-based leader in infrastructure support services, has backed up this rivalry, sponsoring all head-to-head matchups between the Aggies and the Longhorns across 19 sports.