Louisville basketball collective to participate in largest giving campaign in program history

It’s an exciting time to be a Louisville basketball fan, and a local businessman is doing what it takes to make UofL among the most competitive programs in the country.

Glow Brands (Planet Fitness, Buff City Soap, and Sun Tan City) announced on Monday that it is beginning a $1 million matching campaign for all donations earmarked for Louisville men’s basketball.

For those doing the math, that means Louisville basketball should be receiving up to $2 million going directly to players in the program.

“Pat (Kelsey) needs to understand, and 502 Circle needs to understand, that we are here to support them,” said Rick Kueber, founder and owner of Sun Tan City and franchise owner of many Louisville-area Planet Fitness locations.