Louisville’s 502 Circle NIL collective launches match campaign supporting Pat Kelsey

Louisville is ensuring new basketball head coach Pat Kelsey has the NIL funds necessary to compete in the ACC and get the Cardinals back in the national spotlight.

The Louisville-driven NIL collective 502 Circle launched a campaign Monday, spearheaded by a $1 million matching donation from local businessman Rick Kueber of Glow Brands. Kueber and his brother, David, own Glow Brands which consists of Planet Fitness, Sun Tan City and Buff City Soap. They committed $3 million toward Louisville’s campus training facility for men’s and women’s basketball and women’s lacrosse in 2018.

The Cardinals won just 12 games in the past two seasons, yet Louisville is only a decade removed from its last national championship. With the majority of top NIL collectives in college basketball operating with a $1 to $4 million payroll, Kelsey will need his NIL program in order to compete.