LSU’s Livvy Dunne signs NIL deal with Nautica as ambassador for women’s sportswear

The LSU gymnast and social media influencer signed an NIL deal with Nautica on Friday, joining as the brand’s ambassador for women’s sportswear. She will also serve as the face of the company’s spring campaign.

The most followed college athlete on social media – she’s now at roughly 12.4 million followers – Dunne has parlayed the following into a major NIL brand which has only boosted her notoriety. With it, she’s become one of the most marketable athletes with brands lining up to work with her.

“We’re excited to welcome Livvy Dunne to the Nautica team,” Nautica senior vice president for marketing Stefani Fleurant said in a statement. “Livvy’s dedication to her craft and ability to inspire millions aligns perfectly with Nautica women’s sportswear – a line designed for women who are active, confident and embrace a lifestyle that seamlessly merges fashion with performance.”