Matt Leinart and Caleb Williams Launch an NFT Platform for High School and College Athletes

Two generations of University of Southern California quarterbacks have teamed up to establish an NFT platform for student-athletes to capitalize on their name, image, and likeness. Matt Leinart, a 2004 Heisman Trophy winner for USC, and 2021 Freshman All-American Caleb Williams, have teamed up to launch Hall of GOATs to help empower student-athletes at all levels to create their personal brands through a digital marketplace.