Michigan State Hosts Innovative NIL Content Workshop

After the Thanksgiving holiday, Michigan State athletics hosted their second EverGreen NIL Celebration, highlighting the Name, Image and Likeness achievements of its student-athletes. The only Power 5 school in the country to host such an event – and the 2023 NIL Summit’s winner for best institutional program – the Spartans didn’t just celebrate their athletes’ wins, but continued to educate and empower them to keep innovating in the NIL space.

ichigan State partnered with digital content creator and NIL content advisor, Sam Green – a fitting surname for the Spartans – to lead a two-day workshop on content creation and bringing brand partnerships to life.

Over 100 student-athletes attended the workshop – hosted and sponsored by AC Marriott – and received hands-on education from Green on everything they need to know to win at NIL on social media: from how to create a custom video – captions, music, text, transitions, paid label optimization and beyond – to actually engaging with brands onsite.