Name, Image, Likeness and a Handshake: VO2 Is the Marketplace That Lets Fans Meet, Greet and Virtually Invest in an Athlete

Company: VO2. “We were brainstorming names and VO2 was one way that athletes measure performance. I want this product to be a way to boost their performance when it comes to engaging with fans. I also thought the name sounded cool.”

World’s shortest elevator pitch: “We’re giving fans new ways to interact with athletes, and athletes new ways to monetize their career.”