New Georgia Law Allows Direct NIL Payments to Athletes

Georgia schools can now directly pay athletes for NIL, following Governor Kemp’s executive order, boosting recruiting power.

Georgia Governor Brian Kemp signed an executive order on September 17, 2024, allowing schools in the state to directly compensate their athletes for their name, image, and likeness (NIL). This executive order, effective immediately, shields Georgia schools from any punitive actions by the NCAA or athletic conferences, marking a significant shift in the landscape of college athletics.