NFLPA Warns College Athletes About Pathways NIL Deal for Video Game Licensing
NIL Daily/Sports Illustrated | Feb 16, 2025
This week, Pathways made headlines for offering up-front payments to student-athletes for the licensing rights for upcoming video games.
On Feb. 10, the company struck its first deals with football players at the University of Illinois and the University of Alabama.
The company is offering athletes $1,500 in exchange for the exclusive grant of rights to negotiate their future NIL licensing to sports video games at both the collegiate and professional level –– the company aims to negotiate a royalty structure they believe can earn athletes roughly four times their $600 payout from EA Sport’s College Football 25 video game.
