NIL Deals of the Week: March Madness means it’s deal season

More and more companies have announced endorsement deals this week as college basketball heads into its most impactful three weeks of the season. It was also interesting to see new brands enter the NIL marketplace for the first time and how many women athletes headlined commercials during the first round of the men’s and women’s NCAA Tournaments.

It was just another perfect example of how college sports stars have opened up new audiences for brands.

There are plenty of creative and original partnerships to highlight in this week’s NIL Deals of the Week. With a mission to highlight the top deals of every week, the On3 NIL team will focus on identifying noteworthy deals in the college athletics landscape.