NIL is not just for star athletes. Look what’s being done for Ohio State softball.

Like it or not — Name, Image, and Likeness (NIL) is here to stay — or so it appears.

For all the naysayers and traditionalists, we say it’s a good thing if done right. Sure, there are still some guardrails that likely need to be put in place, but it’s a step in the right direction for student-athletes. Especially for those that you might necessarily think of.