NIL Marketplaces Could Be Key For Athletes In Year 2

Boosters, alumni, and donors have founded — and funded — name, image, and likeness collectives for schools nationwide.

But there’s another structure that is set up for athletes to capitalize on local interest: NIL marketplaces.

On Tuesday, Opendorse announced it would be investing heavily in this model — by launching 75 marketplaces specific to schools which help connect athletes and those who want to sponsor them — including fans.