“Nobody Did Anything About it” or Did They?: NCAA Releases New NIL Guidelines Targeting University-Affiliated NIL Collectives

On May 9, 2022, the National Collegiate Athletic Association (“NCAA”) issued new guidelines to its Division I member schools on name, image, and likeness (“NIL”). As the NCAA’s first public response to student-athlete recruitment in the NIL era, the guidelines shed light on how the organization might enforce NIL policies against colleges and universities down the road. In particular, the guidance hones in on the rise of the NIL Collectives — businesses that facilitate and provide NIL opportunities to student-athletes