North Carolina leaders considering Name, Image and Likeness policy for high-schoolers

WBTV  |  Sep 25, 2024

The North Carolina Board of Education is proposing new rules for middle and high school athletes when it comes to profiting from their name, image and likeness (NIL).

Previously, the state temporarily banned NIL payments at public schools, but state leaders met Wednesday to go over the new rules. On Thursday, the board will vote on whether to move forward with them before a final vote in January.

Under the proposed NIL rules, student-athletes would be able to do things like public appearances, sign autographs or endorse products – although there are strict rules on things they are unable to endorse. That includes things like drugs, alcohol and tobacco.