Northwestern Basketball Recruit Uses Social Media Stardom to Launch NIL Deal

NIL is not solely reserved for current college basketball stars. Promising recruits in some states are eligible to secure lucrative deals before graduating high school.

Northwestern Wildcats men’s basketball recruit Jake West has amassed a major social media following while working toward his future in college sports and leveraged that into a name, image, and likeness partnership.

West will be launching on the creator tech platform Passes to share exclusive behind-the-scenes basketball content and a lens into his personal life for his growing fanbase.