Notre Dame Football: NBC Sports Launches NIL Marketplace to Connect College Student-Athletes & Advertisers

NBC Sports has launched ‘NBC Sports Athlete Direct,’ a platform linking college student-athletes and advertisers through a trusted marketplace, enabling student-athletes to monetize their name, image and likeness.

NBC Sports Athlete Direct will be available to student-athletes at Notre Dame, Vanderbilt University and Temple University. Student-athletes at each university who opt in to NBC Sports Athlete Direct will be presented with name, image and likeness (NIL) opportunities from advertisers that include monetizing their social media followings.