Ohio State NIL collective launches ‘Ohio Against the World’ merchandise for Michigan game

As Ohio State prepares for a third-straight matchup with huge stakes against Michigan, the Buckeyes took a page out of their hated rival’s playbook in the merchandising department.

The Wolverines, still embroiled in a sign-stealing scandal that will keep coach Jim Harbaugh off the sidelines Saturday, took to wearing “Michigan vs. Everybody” apparel as talk continued to swirl. In a counter-move, Buckeye NIL collective The 1870 Society is putting “Ohio Against the World” on merch and selling it — making Saturday’s contest a game between two top-five teams who think they have everything to prove to everyone else.