Oregon’s Bo Nix first college athlete to ink NIL deal with Google Shopping

When Bo Nix transferred out of Auburn, many fans were calling him a key problem in the offense.

Nearly two years later, he is on the cusp of winning the Heisman Trophy. The Oregon quarterback has balled out since making the jump to Eugene. Shedding some bad habits he developed early in his career, he’s quieted doubters and emerged as one of the top quarterbacks in the country.

With his rising stardom status, Nix is a name plenty of brands are lining up to work with. The Oregon star has now added an NIL agreement with Google Shopping, in a deal through GQ Sports. Full terms of the contract were not shared, but QB Reps told On3 it’s Google’s first NIL deal with a college athlete.

Formerly known as Google Product Search, Google Shopping is a service created by the tech giant which allows users to search for products available on shopping websites and compare prices between different vendors.

Through the agreement, Nix will be promoting the feature on social media. With the Holiday Season, it’s a smart move for Google to put its shopping feature in front of a new audience.

Tech companies are new to spending marketing dollars in college sports. Amazon has enlisted athletes to promote merchandise through NIL deals in the past, including markets like USC and Auburn.