Pac-12 players to profit off highlights posted to Twitter in new NIL deal

The Pac-12 unveiled a new video-sharing tool to help its student-athletes monetize their game highlights on social media. This is the first commercial product to be developed in the conference’s collaboration with Tempus Ex Machina and will be amplified through a partnership between Twitter and Opendorse to secure name, image, likeness compensation for athletes through the Opendorse NIL marketplace.