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PAC-12 Wants Its Athletes to Monetize Their Game Highlights

Michelle Houp  |  Aug 14, 2022
Arizona Branding California Coach College Colorado NCAA Oregon Parent Student-Athlete Utah Washington

As college athletes and institutions find creative avenues to monetize player NIL rights, the Pac-12 is giving its students new ways to leverage their game highlights.

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Pac-12 players to profit off highlights posted to Twitter in new NIL deal

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