PIAA presents initial plan for student-athletes to profit from name, image, likeness

The Pennsylvania Interscholastic Athletic Association on Wednesday presented an initial plan for high school student-athletes to profit from their name, image and likeness.

The PIAA wants to ensure star athletes stay and compete for schools in Pennsylvania and aren’t lured to other states with the promise of making big money off their talents.

The NIL policy, which has not yet taken effect, would allow student athletes to obtain commercial endorsements and earn money from promotional activities, including a social media presence.