Players Era Event Hits $8 Million Milestone for Schools NIL Collectives

Thanks to NIL initiatives, the Players Era hit its record high in last week’s inaugural tournament in Las Vegas. According to the Sports Business Journal, the implications of this event may inaugurate new momentum for the future of basketball as the revenue generated could launch new relationships, sponsors, and even more possibilities for its sport.

Players Era features college basketball teams in a week celebration of college basketball which compensates players in NIL payments by ‘performing NCAA-regulated activities and services’for three consecutive years.