Power Conferences to Take Over NIL Oversight as NCAA Forfeits Control

With the NCAA’s grip continually loosening on NIL enforcement and athlete compensation, the power conferences have taken matters into their own hands. A new entity is in the works to oversee and regulate direct payments to athletes, a crucial juncture in the ongoing transition of college sports. While the NCAA has long been the governing body, its enforcement failures have forced Power Conferences to attempt to build their own structure designed to police NIL payments, enforce salary caps, and maintain competitive balance in the era of professionalized college sports.

Spearheading this shift is a transition team composed of top athletic administrators and compliance officers from across the Power Four. Athletic directors like the Ohio State Buckeyes Ross Bjork, Clemson Tigers Graham Neff, and Texas A&M Aggies Trev Alberts are leading the charge, along with legal and compliance experts from schools such as the Arizona Wildcats, Washington Huskies, Georgia Tech Yellow Jackets, and Kentucky Wildcats. Their mission is to create an independent LLC that will function alongside the NCAA, providing direct oversight of the House settlement’s revenue-sharing model, set to begin on July 1.