Professor teaches new course on name, image and likeness

As the country continues to learn about the NCAA’s new Name, Image and Likeness (NIL) policy, Roy H. Park School of Communications is offering a special topics class titled Personal Branding for College Athletes during Spring 2022.

On June 30, 2021, the NCAA approved a new interim policy that would allow college athletes to profit from sponsorships and endorsements. After the policy was passed, Ellen Staurowsky, professor in the Department of Media Arts, Sciences and Studies at Ithaca College, knew this was a topic she wanted to have available for sports media majors to expand their knowledge on. Staurowsky said she reached out to Jack Powers, interim dean in the School of Communications, to express an interest in starting this course.