Quinn Ewers Signs NIL Deal With Athletic Brewing Co. 

Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

• Athlete: Quinn Ewers
• Sport: Football
• School: Texas
• Brand: Athletic Brewing Co. 

The deal: A college athlete and a beer company may not be the most responsible NIL partnership, but the Texas quarterback (above) is making it work with a nonalcoholic beer brand. Ewers, who is sixth on On3’s NIL 100 with a valuation of $1.7 million, signed a deal with Athletic Brewing Co. earlier this week, and put out his first social post for the brand Thursday. In August, Ewers had two other high-profile brand partnerships with Dr Pepper and Hulu.