Seven Prep Basketball Stars Ink NIL Deals With PSD Underwear

Seven highly-touted high school basketball players nationwide have entered into a name, image, and likeness partnership with PSD Underwear.

Designed for athletes, PSD Underwear prioritizes comfort and affordability. Four of the seven players involved in the partnership will compete in the McDonald’s All-American game. These players include Texas commit Tre Johnson, Baylor commit VJ Edgecombe, Kentucky commit Jayden Quaintance, and Alabama commit Derrion Reid. Additional players to sign with the brand include Joson Sanon, a top-15 prospect in the class of 2025, per 247Sports, Kentucky commit Billy Richmond, and Karter Knox, who will also participate in the McDonald’s All-American game but has yet to commit to a college program.

Two-time NBA Champion Mike Miller was instrumental in facilitating this deal. Miller’s Agency, LIFT Sports Management, represents athletes within multiple verticals. Miller recognized the opportunity for the prep hoop stars to gain exposure to the NIL space.