SLU creates ‘portal’ to help businesses source name, image and likeness deals

Saint Louis University has established a hub designed to help facilitate name, image and likeness deals between its student-athletes and businesses.

The NCAA Division I university has created the Billiken Exchange, a portal it says is designed to let businesses, donors and alumni interact with student-athletes regarding potential NIL opportunities. SLU has partnered with Birmingham, Alabama-based INFLCR, which provides brand building and NIL management software for college athletic programs, to create the Billiken Exchange.