TENNESSEE SUES NCAA OVER NIL PAY IN WAKE OF BENEFITS PROBE

In a case that could end the NCAA’s role in restricting name, image and likeness opportunities for college athletes and lift prohibitions on pay-for-play inducements, Tennessee attorney general Jonathan Skrmetti and Virginia attorney general Jason Miyares sued the NCAA in a Tennessee federal district court on Wednesday for violating federal antitrust law.

The AGs assert the NCAA is “thumbing its nose at the law” by barring prospective college athletes from “discussing potential NIL opportunities before they actually enroll.” This alleged interference makes it more difficult for prospective college athletes to stimulate competition among potential NIL collectives and other providers, thus “preventing” these athletes “from obtaining full, fair-market value” for their NIL.