Tennessee Volunteers Offensive Star Inks Sweet NIL Deal
Tennessee Volunteers football fans are certainly happy that star wide receiver Bru McCoy will be back with the program for the 2024 season. The fifth-year senior played in only five games because of an injury last season but will be looking to regain the form he showed in 2022.
As a redshirt junior, McCoy caught 52 passes for 667 yards and four touchdowns. He is expected to be a major part of the team’s offensive game plan in 2024 and fans will benefit from him playing at a high level.
That is because McCoy signed a NIL deal with the local Moonshine Mountain Cookie Company. Moonshine Mountain Cookie Company and Tennessee have been working together since NIL deals became legal, as this is the fourth straight year they have selected a Volunteers star to work with.
In 2021, the first player to be announced as “Cookie Monster” was defensive back Alontae Taylor. Star wide receiver Cedric Tillman received the honor in 2022. In 2023, it was McCoy who was selected, as he will receive the NIL deal for the second year in a row.
