Texas Tech GM delivers bold warning on underpaid athletes in NIL era

Backed by an aggressive NIL strategy with a plethora of funding, the Texas Tech Red Raiders are putting college football on notice.

On the gridiron, head coach Joey McGuire and Co. have yet to win more than eight games in a single season since the current regime took the helm in 2022. The Red Raiders have a combined 23-16 record over three seasons with a 2-1 bowl record.

However, the hype around Texas Tech has been built through one of the largest NIL spending sprees in this chaotic era of college sports. The program is believed to be the largest spender this year, according to an On3 poll, with the support of billionare booster and The Matador Collective founder Cody Campbell.