The Booster ‘Collectives’ Putting Money in the Pockets of College Athletes
Wall Street Journal | May 06, 2022
The Kansas Jayhawks won the NCAA men’s basketball title in early April. A few weeks later, members of the team are on a barnstorming tour that will let them monetize their success in a way that was never possible until now.
Members of the title team stand to collectively make nearly $1 million during a six-week trek to seven gyms around the state. The Jayhawks will sign autographs for adoring fans, auction off game-worn sneakers and shoot around—but not play games or scrimmage—during the events.
