Top considerations for an athlete’s name, image and likeness

Crains New York  |  Oct 04, 2021

It’s an amazing time to be a college athlete. As of July 1, plenty of athletes have cashed in on the NCAA’s recent ruling, which permits athletes to earn money from their name, image and likeness. A short window exists for these young athletes to cash in on their NIL opportunities, and the process will move quickly from the offer to the payment.

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