UCLA Athletics Launches Official NIL Marketplace ‘Westwood Exchange’

UCLA student-athletes have been signing name, image and likeness deals since it became permitted by the NCAA in July 2021, and the sponsorships have hardly slowed down since.

UCLA football quarterback Dorian Thompson-Robinson has a deal with Crocs and is a client of JAY-Z’s Roc Nation agency, his backup Chase Griffin was named Opendorse’s NIL Male Athlete of the Year and receiver Kam Brown has a deal with Mercedes-Benz. UCLA men’s basketball point guard Tyger Campbell had his own signature meals at Fat Sal’s and Honeybee Burger, and UCLA women’s soccer forward Reilyn Turner became the first college athlete to sign a deal with Nike.