UCLA Bruins Star Kiki Rice Unveils Jordan Brand Sneaker

Buissness of College Sports  |  Feb 20, 2024

UCLA Bruins women’s basketball star Kiki Rice continues to be a trailblazer in the name, image, and likeness field. Last year, Rice became the first college athlete to secure an NIL deal with Jordan Brand. Rice is building on this historic partnership by creating her signature shoe under the iconic Jordan Brand.

Rice averages 12.6 points per game and continues to be the driving force behind her team’s success. With notable NIL partnerships already in her corner, including collaborations with Beats By Dre, Dove, and Buick, Rice’s influence continues to soar. Having recently debuted her signature shoe with Jordan Brand, anticipation mounts for her collaborations with the brand to flourish.