UCLA Softball Star Maya Brady Inks Deal With Absolutely Ridiculous

UCLA softball star Maya Brady has signed a name, image, and likeness deal with Absolutely Ridiculous, a sports design company that reshapes sporting goods into functional art. Brady, the first college athlete to sign with the company, will be showcased in brand campaigns and promotional activities as part of the agreement.

“Maya was the top choice out of all college athletes for us, not just softball. Who she is as a person and competitor both on and off of the field is why we decided to make her our first, and currently only, NIL deal,” said X, the founder, CEO & creative director of Absolutely Ridiculous. “I believe that with this partnership, together we can leave a lasting mark on the sport.”

Beyond her on-field success, Brady boasts a significant social media presence, with roughly 100,000 followers on Instagram. She also has a strategic presence on TikTok, making her even more attractive to brand partnerships within the NIL landscape.