UCLA Women’s Basketball: Bruins Star Pays it Forward with NIL Deal Earnings

UCLA Bruins rising junior guard Kiki Rice is paying it forward when it comes to some of her more lucrative endorsement deals.

According to ESPNW and Omaha Productions, the All-Pac-12 point guard gifted all UCLA her teammates with pairs of her signature Jordan sneakers, created thanks to an NIL (Name, Image, and Likeness) deal for the young rising star. The moment was captured on a new ESPN documentary miniseries that covers the 2023-24 season through the eyes of Rice, Iowa Hawkeyes-turned-Indiana Fever point guard Caitlin Clark and South Carolina Gamecocks-turned-Chicago Sky center Kamilla Cardoso, “Full Court Press.”

“I started talking to the Jordan folks my senior year of high school,” Rice reveals in a clip from the doc.