UConn’s Paige Bueckers 1st NIL Athlete to Design and Launch Nike PE Shoes

Paige Bueckers’ custom Nike G.T. Hustle 3 is dropping Saturday, with the UConn star becoming the first NIL athlete to get their own player edition from the brand.

“It’s definitely motivating to wear your own shoe,” Bueckers said, per The Athletic’s Ben Pickman. “I grew up wearing Nikes—all the signature shoes—so it’s surreal to have this player edition model. I just want to show out in it.”

The senior guard signed with Nike ahead of the 2023-24 season. Sole Retriever first reported in July her own unique design would be forthcoming within the Nike G.T. Hustle line.