UNC Basketball’s NIL Takeover of March Madness

UNC has been one of the most visible schools in the NIL space this college basketball season, even more so during the NCAA Tournament. When NIL appeared in the college game during the 2021-22 season, Armando Bacot racked up most of the deals for the Tar Heels. But now, every player on the UNC basketball roster has at least one ad campaign.