University of Memphis launches name, image and likeness (NIL) database

Have you ever wanted to have a college athlete help with your business’s advertisement, come to your community event, be a surprise guest to your kid’s birthday party?

With new guidelines on Name, Image, and Likeness (NIL) deals, which would allow college athletes to be compensated for the use of their personal brand, this is now a possibility, and the University of Memphis is trying to lead by example with the launch of their new athlete database MaximUM.