USC AD Jennifer Cohen discusses NIL as Trojans figure out long-term plans

The NIL realm is where USC has been absorbing a lot of hits in college football. Ohio State and Oregon, both Big Ten competitors, are cleaning up thanks to robust NIL efforts and a clear willingness to pay for top recruits and transfer portal prospects. The Buckeyes and Ducks are fully investing in their programs, and it is paying off in more ways than one.

Some fans might be alarmed and/or disappointed that Cohen painted a relatively positive picture of the NIL situation, but one should realize that Cohen is not going to publicly eviscerate the efforts being made by the people organizing USC’s main collectives.