USC’s Caleb Williams strikes NIL deal with real estate private equity fund

His high-profile transfer to USC marked a potentially transformative moment in the new age of name, image and likeness, and in the three weeks since his arrival, Caleb Williams has already made waves in that world, announcing a major deal with Beats by Dre, inking a licensing agreement with Fanatics, helping soft-launch an alkaline water brand and becoming a part-owner of a modern men’s grooming company.