Washington DC is number 17 on the list of states to allow high school student-athletes to profit off their Name, Image, and Likeness

Last week was a busy week for the high school NIL market. Last Friday, the District of Columbia became the 17th state to allow high school athletes to earn compensation off of their Name, Image, and Likeness. This news comes just two days after Iowa and Massachusetts became the 15th and 16th states allowing NIL.

While the new language permits high school athletes the ability to earn compensation from their Name, Image, and Likeness, parameters around restrictions were added as well. Students may not utilize the school team, school or DCSAA affiliation name or logo in any commercial or marketing endorsements. The student may not appear in the uniform of the student’s school and cannot utilize the marks, logos, etc., of the school or DCSAA as any part of any endorsement. DCSAA must be notified of all student commercial or marketing endorsements.

Companies are taking notice of the rapidly changing high school sports market. There has always been significant interest in high school athletes, however, with the laws and policies rapidly changing, there will be a shift in the way companies are thinking of marketing their products. Social media influence and the forever growing sports industry will continue to dominate endorsements.

The high school athletics landscape is rapidly changing creating the need for education and resources. Navigating the constant changes has become quite cumbersome. Keep up to date with all your high school NIL movement at www.ecckersports.com. For coaches, parents/guardians, and student athletes, check out our Resource Hub, educational courses and coach/parent assist tools to help you navigate your way through NIL smoothly.

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