What is NIL Go? Explaining the College Sports Commission’s initiative to monitor name, image and likeness

College sports entered an entirely new, and entirely unprecedented, era on July 1 when the House v. NCAA settlement finally took effect. For the first time ever, schools can directly pay players for performance via revenue sharing contracts.

To coincide with the change, the College Sports Commission (CSC) was created to handle regulation and enforcement of player compensation issues. Among the CSC’s responsibilities, in cooperation with Deloitte, is the policing of name, image and likeness deals.

The CSC and Deloitte launched an NIL Go portal to ensure “fair market value” and valid business purpose based on an actual endorsement. While the technicalities and qualifications of a valid NIL deal were nebulous for the first week of the revenue sharing era, the CSC released information Thursday clarifying exactly what qualifies as a legitimate NIL deal.