With revenue sharing coming to college sports, are NIL collectives a problem?

Ezra Jorgensen  |  May 27, 2024

When the NCAA lifted its longtime ban on college athletes earning endorsement money in 2021, there was no such thing as collectives.

Now the booster-funded organizations have become ubiquitous, and a common way for athletes to cash in as name, image and likeness compensation quickly evolved into a stand-in for salary — much to the chagrin of many in college sports.