WVU NIL collective to launch themed pub in Morgantown this fall

West Virginia fans will have a new pub to visit to celebrate Mountaineer gameday this year — and that’s not the most exciting news.

Announced on Wednesday, The GOAT Country Roads Pub will be operated by WVU NIL collective Country Roads Trust, with a portion of revenue going towards the NIL collective to support WVU athletics.

The pub is scheduled to open during the week of WVU’s opening football contest against Penn State and will feature a gastropub menu, a beer selection featuring West Virginia breweries, an assorted cocktail menu, and entertainment from pool tables to dart boards.

“We’re excited for a unique partnership that will give us another revenue stream to help our student-athletes,” Country Roads Trust GM Stephen Ford said. “We can call this our home for events, content, launch parties for bourbon and beer and just a great place for all Mountaineer fans to get together.”